Software that shows up for work.

Lately on the bench: an ERP for an eye center

We design, build, and run the systems businesses depend on every day. Then we host them on our own European servers and look after them long after launch.

Start a project → See the work

0Systems delivered

AR / ENBilingual by default

EUOwn servers, self-hosted

NightlyOff-site backups, tested

What we build

(01)

Business systems & ERP

Billing, double-entry accounting with automatic journal entries, HR, payroll, and inventory: the paperwork of a whole company, running itself.

ERP · Accounting

Clinics & booking

Patient records, appointment books, and automatic Arabic SMS reminders for clinics, salons, and any business that lives by its calendar.

Health · Services

Retail & restaurants

Point-of-sale and store management: the sales floor, the kitchen, the stock room, and the daily numbers, all talking to each other.

POS · Inventory

Websites & hosting

Fast bilingual company sites, hosted on our own European servers with HTTPS, monitoring, and nightly off-site backups. Already have a site someone else built? We'll host and look after that too.

Web · Hosting

Custom software, to order

A tournament scoreboard, a device workshop pipeline, a report nobody else can generate — if your business needs it, we design it around the way you actually work. You describe the routine; we build the system that runs it.

Anything · Bespoke

Selected work

(02)

Specialist eye center Flagship · ERP → full EMR, in development

One system running an entire ophthalmology center.

Every visit, invoice, and salary in one place for a specialist eye center. Double-entry accounting posts its own journal entries with every transaction, and the platform is now growing into a full electronic medical record.

Patients & visits

Appointments

Billing

Double-entry accounting

Automatic journal entries

HR & payroll

Inventory

Financial reporting

Salon booking & reminders

A busy men's salon books recurring weekly clients and sends automatic morning SMS reminders in Arabic. 3,700+ appointments handled.

Booking →

Physiotherapy clinic platform

Patient files, body-chart drawings, and a document archive for a physio practice. 804 treatment sessions recorded so far.

Clinic →

Orthopedics clinic & device workshop

Multi-clinic scheduling across 11 governorates plus a custom-device order pipeline with automatic patient SMS at every stage.

Clinic + Workshop →

Basketball tournament platform

Teams, players, per-match stats, Swiss standings, and brackets for the public, plus sponsor and ticket finance and printable PDF reports for the organizers.

Sports →

Gym management platform

Subscriptions, payments, workout plans, InBody tracking and SMS notifications for a fitness club.

Fitness →

Retail POS & store management

The sales counter, stock control and daily financial reports in one screen, built for speed at the till.

Retail →

Restaurant POS

Order-taking, kitchen workflow, and management reporting for food service, built to survive the dinner rush.

Hospitality →

Bilingual trading-company website

Arabic–English catalogue site for an industrial equipment supplier. Live, and loading in under a second.

Web →

Already have a website? We'll run it properly.

We also host sites and systems we didn't build ourselves, moved onto our own European servers with HTTPS, monitoring, and nightly off-site backups that actually get tested. You keep your site; it stops going down.

Ask about hosting

Why businesses stay

(03)

Built like infrastructure

One proven architecture, applied carefully to every project. No experiments on your business. The boring, reliable choice wins every time.

Same stack across every system

ii.

Your data, guarded

Every database is copied off-site every night, kept for 30 days. Unusually, we actually rehearse restoring it: a backup nobody has tested is a wish, not a backup.

Restores rehearsed, not assumed

iii.

One person, accountable

You deal directly with the person who wrote the code and runs the server. No account managers, no ticket queues: a message and it's handled.

Direct line, no middlemen

Have a business that runs on paper?

Tell us how your day works: bookings, sales, orders, whatever the routine is. We'll tell you honestly whether software would help, what it should cost, and what it would look like.

+970 59 757 9694 info@appbay.dev

All systems operational Hosted in the EU, backed up nightly